Akademik Veri Yönetim Sistemi
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, sa.2, ss.189-218, 2010 (ESCI)
This study investigates the web site performance of hotels operating in Turkey. Hotel web sites within the sampling frame have been investigated related to 80 variables under six groups. As the findings of this study indicate, performance of only one group called "information about the services offered" has found to be higher than 50% and many higher performance rate variables belong to this group. On the other hand, performance of the group called "information about online reservation" is very low. These results indicate that hotel web sites in Turkey have very limited online processing capabilities and mostly as online brochure. It has been also found out that the higher the hotel class the higher the hotel web site capabilities comparing to those of lower classes.