The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mum Consumers: A Path Analysis | AVESİS

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The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mum Consumers: A Path Analysis

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2. Uluslararası Bilimsel Araştırmalar ve İnovasyon Kongresi, Sivas, Turkey, 15 - 17 September 2023

Publication Type: Conference Paper / Summary Text
City: Sivas
Country: Turkey
Kayseri University Affiliated: Yes