New Paradigms In Consumer Behavior: Advertising Avoidance, Brand Avoidance And Brand Interaction


ALTIN S., ÖZDEMİR SÜZER Ö.

in: MODERN MARKETING: A Conceptual Approach To The Future, KARADAĞ LEVENT, İNAK ÖZBERK TUĞÇE MERVE, Editor, İdeal Kültür Akademi, pp.51-66, 2025

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2025
  • Publisher: İdeal Kültür Akademi
  • Page Numbers: pp.51-66
  • Editors: KARADAĞ LEVENT, İNAK ÖZBERK TUĞÇE MERVE, Editor
  • Kayseri University Affiliated: Yes