Determining the Relationships Between GI Product Involvement, Destination Advocacy, Place Attachment, and Environmentally Responsible Behavior

ONUR M., Aktas F., Keskin E., YAZICIOĞLU İ., YORGANCI B.

JOURNAL OF CULINARY SCIENCE & TECHNOLOGY, 2026 (ESCI, Scopus)

Özet

This study examines whether involvement with geographically indicated (GI) products helps explain destination-related attitudes and environmentally responsible behavior. Building on prior GI product research, the study extends the literature in two ways: it separates place attachment into place dependence and place identity, and it incorporates destination advocacy into the same structural model. Data were collected from 429 consumers in T & uuml;rkiye who had previous experience with GI products. The proposed model was tested with PLS-SEM. The findings show that GI product involvement positively affects place dependence (beta = 0.567, p < 0.001), place identity (beta = 0.542, p < 0.001), and environmentally responsible behavior (beta = 0.235, p < 0.001). Place dependence (beta = 0.546, p < 0.001) and place identity (beta = 0.188, p = 0.002) also positively affect destination advocacy, while destination advocacy exerts a significant positive effect on environmentally responsible behavior (beta = 0.497, p < 0.001). These findings show that involvement with GI products is linked to stronger place attachment, greater destination advocacy, and more environmentally responsible behavior. The study contributes to the tourism and GI literature by offering an integrated explanation of how product-based attachment, destination-oriented advocacy, and responsible behavior are linked in a single model.