The effect of perceptions toward augmented reality on purchase intention in Pakistan: The mediating role of consumer attitude


SARFARAZ M., SÖNMEZ KARAPINAR E.

VI. International BRITISH Congress on Interdisciplinary Scientific Research & Practices, Londrina, Brazil, 18 June 2026, pp.449, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Londrina
  • Country: Brazil
  • Page Numbers: pp.449
  • Kayseri University Affiliated: Yes