THE EFFECT OF EXCESSIVE MARKETING STIMULATION ON CONSUMER BURNOUT: THE MEDIATING ROLE OF DIGITAL AVOIDANCE AND BRAND SILENCING BEHAVIOURS
12th INTERNATIONAL PARIS CONGRESS ON SOCIAL SCIENCES & HUMANITIES, Paris, France, 4 - 08 August 2025, pp.613-614, (Summary Text)
- Publication Type: Conference Paper / Summary Text
- City: Paris
- Country: France
- Page Numbers: pp.613-614
- Kayseri University Affiliated: Yes