THE EFFECT OF EXCESSIVE MARKETING STIMULATION ON CONSUMER BURNOUT: THE MEDIATING ROLE OF DIGITAL AVOIDANCE AND BRAND SILENCING BEHAVIOURS


Ok Ş., Altın S.

12th INTERNATIONAL PARIS CONGRESS ON SOCIAL SCIENCES & HUMANITIES, Paris, France, 4 - 08 August 2025, pp.613-614, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Paris
  • Country: France
  • Page Numbers: pp.613-614
  • Kayseri University Affiliated: Yes