RESEARCHING OF THE EFFECT OF NORMATIVE IMPACT AND BRAND LOVE ON BRAND LOYALTY

Özdemir Süzer Ö.

INTERNATIONAL CONGRESS OF MANAGEMENT, ECONOMY AND POLICY, İstanbul, Turkey, 16 - 17 October 2021, pp.38-53

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.38-53
  • Kayseri University Affiliated: Yes