Effects of Innovation Strategies in the Aviation Industry

Sümerli Sarıgül S., Çoşkun S.

Uluslararası Yönetim Akademisi Dergisi, vol.5, no.2, pp.365-380, 2022 (Peer-Reviewed Journal)


As a result of increasing aviation activities, enterprises need to create innovations in the products and services they produce in order to maintain their market share and ensure the sustainability of the enterprises. When these innovations are turned into strategic plans for businesses, they guide businesses to adapt to changing conditions in the aviation sector, which has a high uncertainty environment. In this sense, the projection of the strategies created in the enterprise to all departments and the adoption by all personnel is a measure taken against the risks that may occur in the enterprise. In the study, the effects of innovation strategies on the Turkish Civil Aviation sector were examined. In this review, the development of innovation strategies from the past to the present is explained, and the types of innovations, innovation strategies and innovation models that can be selected in accordance with the business structures are mentioned. The contributions of innovation strategies to the aviation sector have been examined. In the study, the service process in aviation is explained by mentioning the aviation industry. In this sense, it is explained in which areas innovation strategies are used in the aviation service process; the effects of performance improvement, employee motivation and customer satisfaction in enterprises are explained. According to the results of this study, it is found out that the effects of innovative movements applied in the aviation sector on employee motivation, business performance and customer satisfaction are positive and provide profit maximization advantage to enterprises in the long term.