Research Information System
Uluslararası Yönetim Akademisi Dergisi, vol.5, no.2, pp.365-380, 2022 (Peer-Reviewed Journal)
As a result of increasing aviation activities, enterprises need to create innovations in the products and
services they produce in order to maintain their market share and ensure the sustainability of the enterprises.
When these innovations are turned into strategic plans for businesses, they guide businesses to adapt to
changing conditions in the aviation sector, which has a high uncertainty environment. In this sense, the
projection of the strategies created in the enterprise to all departments and the adoption by all personnel is a
measure taken against the risks that may occur in the enterprise. In the study, the effects of innovation
strategies on the Turkish Civil Aviation sector were examined. In this review, the development of innovation
strategies from the past to the present is explained, and the types of innovations, innovation strategies and
innovation models that can be selected in accordance with the business structures are mentioned. The
contributions of innovation strategies to the aviation sector have been examined. In the study, the service
process in aviation is explained by mentioning the aviation industry. In this sense, it is explained in which
areas innovation strategies are used in the aviation service process; the effects of performance improvement,
employee motivation and customer satisfaction in enterprises are explained. According to the results of this
study, it is found out that the effects of innovative movements applied in the aviation sector on employee
motivation, business performance and customer satisfaction are positive and provide profit maximization
advantage to enterprises in the long term.