Undoubtedly, the internet and social media, which constitutes the basic infrastructure of the internet, are at the forefront of the most important factors in calling today's age as the Digital/Information and Communication Age. The developments that took place at the end of the twentieth century have created many effects from local to global, from the smallest part of the society to the general society.These effects reshape interpersonal interaction as well as economic, social and cultural life. New communication technologies offer people a media opportunity to convey their feelings and thoughts. This opportunity, which is expressed as social media, has become even more interesting as it affects many areas and is also affected by these areas, and has taken its place among the rising values in the society. The penetration of social media into all areas of life, especially in the last decade, has become one of the areas that need to be investigated, with its power to transform daily life and social perception, and accordingly politics and public policies. In this context, the aim of the research is to examine the effect of social media, which is widely used especially among young people, on university students through metaphors. The research was carried out with 81 students who were studying in Kayseri University Develi Hüseyin Şahin Vocational School Office Management and Executive Assistant and Child Development program and participated in the study voluntarily. At the end of the study, 7 students were not evaluated because they could not make consistent associations with metaphors. The data of the research were collected using the content analysis method in accordance with the qualitative research design. In order to determine the metaphorical perceptions of the students regarding the concept of "Social Media", the students were asked "Social Media is like/similar to ……. Because a semi-structured form in the form of ..……” is presented. In the evaluation part, it was tried to determine which metaphors the students used and the common features of the metaphors they presented based on their perceptions of the concept of "Social Media". These metaphors were grouped according to the meaning relationship and discussed in a total of eight categories. These categories are “Up-todate”, “Dependency”, “Variable State”, “Necessity State”, “Expansiveness”, “Pluralism”, “Access to Information” and “Alteration”. Based on the data, it was concluded that the students saw social media as a phenomenon that should exist but they did not know how to position it in their lives.