Many studies on Seyrânî, one of the nineteenth century minstrels, who was born and died in Develi (Everek) district of Kayseri province, have been carried out so far, dealing with various aspects of Seyrânî. From his birth to his death, from his years in Istanbul to his years in Develi, his drinking bade, his poems in syllabic and aruz, and even scientific studies based on every element in his poems, almost every aspect of Âşık Seyrânî is presented to us. Seyrânî, who generally draws the picture of the century he lived in the tradition of minstrelsy with the aspect of satire and satire, appears as an important poet with this feature. The poems of Âşık Seyrânî, which have been discovered so far, have been published and published.

Better recognition and understanding of the poet and transferring cultural heritage to future generations is one of the next important steps. In this context, it is important to actively use digital tools, which are the requirements of the age. However, Seyrânî has never been studied in digital culture and new media. In this study, various determinations were made by analysing the situation of elements such as the life, poems and hometown of Âşık Seyrânî on the digital platform. Some suggestions are given based on these determinations. Based on these determinations, some suggestions have been given. For example, the poet’s not ated poem shave been performed by many artists in digital media. These vocalised poems were analysed through music web sites such as ‘Youtube’. Again, it seems possible for Âşık Seyrânî to be branded in Develi, his home town, thus attracting localand foreign touristst otheregion in the context of cultural tourism. Branding of the poet from food to souvenirs, more comprehensive promotion of the poet by making use of artificial intelligence (vocalisation, museums) and his visibility in new media tools should be reviewed. Both public institutions and organisations and local municipalities should act in consultation with experts and implement some cultural policies. It is inevitable that digital culture will also affect the tradition of minstrelsy and minstrel Seyrânî, an important representative of this tradition. In order to manage, direct and make these effects meaningful, the experts of the subject should focus on these issues.

Key words:New Media, Digital Culture, Cultural Heritage, Âşık Seyrânî.