Overstimulated consumers: Burnout and the mediating roleof digital avoidance and brand silencing

OK Ş., ALTIN S.

JOURNAL OF MARKETING COMMUNICATIONS, vol.32, no.1, pp.1-24, 2026 (ESCI, Scopus)

• Publication Type: Article / Article
• Volume: 32 Issue: 1
• Publication Date: 2026
• Journal Name: JOURNAL OF MARKETING COMMUNICATIONS
• Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, IBZ Online, ABI/INFORM, ComAbstracts, Communication Abstracts, Psycinfo
• Page Numbers: pp.1-24
• Kayseri University Affiliated: Yes