Turkey-Azerbaijan relations have developed rapidly with the motto of "One Nation, Two States" and paved the way for the formation of strategic cooperation in many fields from energy policies to bilateral trade agreements. In addition, the geographical location of the two countries, having the same ties in terms of ethnic and religious origins contributed to the further development of these relations. With the independence of Azerbaijan from Soviet Russia in 1991, powerful businesses began to operate in Azerbaijan. In Turkey, the formation of management approaches in the 1980s has led to the emergence of large enterprises that can manage change. The search for sustainable competitive advantage, experienced with the effect of internet and information technologies on the business world, has led businesses to the field of strategic management. From this point of view, the aim of this study is to compare the companies with development potential in Turkey and Azerbaijan in terms of strategic management. In this context, businesses operating in various sectors (transportation, telecommunication, banking and iron and steel, etc.) that are thought to shape the economy in both countries constitute the sample of the research. The websites of approximately 25 companies from both countries that have a say in the sector are examined in the context of the strategic management process.