The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mum Consumers: A Path Analysis
Copy For Citation
Altın S.
2. Uluslararası Bilimsel Araştırmalar ve İnovasyon Kongresi, Sivas, Turkey, 15 - 17 September 2023
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Publication Type:
Conference Paper / Summary Text
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City:
Sivas
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Country:
Turkey
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Kayseri University Affiliated:
Yes