The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mum Consumers: A Path Analysis

Altın S.

2. Uluslararası Bilimsel Araştırmalar ve İnovasyon Kongresi, Sivas, Turkey, 15 - 17 September 2023, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Sivas
• Country: Turkey
• Kayseri University Affiliated: Yes