Digital Transformation in a Private Hospital: A Case Study Focusing on Managerial Perspectives

The aim of this study is to analyze the digital transformation process implemented in a specific city branch of a private hospital from a managerial perspective, focusing on human resources (HR) and marketing managers. In this context, interviews were conducted with individuals in managerial positions at the relevant branch of the private hospital, and evaluations were made based on the information gathered from these interviews. This process, carried out through a semi-structured interview form, is addressed using a qualitative research methodology within the scope of the study. The research findings indicate that the healthcare institution effectively utilizes digital technologies in both human resources and marketing activities. However, it has also been identified that various challenges were encountered during the implementation process. To overcome these challenges, it was observed that gradual transition strategies and training programs were applied to encourage employees to adopt digital tools. Additionally, hybrid strategies were adopted, and approaches tailored to the target audience were developed, with efforts made to establish a balance through both traditional and digital practices.