Research Information System
Gazi University Journal of Science Part B: Art Humanities Design and Planning, vol.8, no.3, pp.669-679, 2020 (Peer-Reviewed Journal)
Decisions made by young adults regarding the decoration of their bedrooms are not only
important in terms of understanding their self-development but also for understanding the
prospective consumer profile. In this study, the preferences and attitudes of young adults aged
18–25 years who live in Kayseri province of Turkey regarding furniture and furnishings were
analyzed. A survey was designed and implemented and data were analyzed using descriptive
statistics and cross table. According to the results, young individuals with Kayseri are actively
using the internet, preferring branded products, and aesthetically designed products. They are
individuals who turn to timeless, functional, and useful products in conditions where the price is
at the forefront. Companies operating in the furniture and furnishings sector for young individuals
should develop their product designs in terms of aesthetics, functionality, and usefulness if they
want to have this customer base. Companies operating in the furniture and furnishings sector for
young individuals should develop their product designs in terms of aesthetics, functionality, and
usefulness if they want to have this customer base. Also, they should engage in activities to
increase promotion and brand value on the internet.