Wood, as a natural and sustainable source, has many fields of utilization. It is crucial for people to use wood in housing in ways that reflect their preferences and attitudes. The focus of this study is to measure consumers' thoughts, knowledge, and awareness of wood materials. A survey was conducted about how consumers' knowledge and conscious attitudes are reflected in their purchase and use of various wooden domestic items, including wood furniture and woodenware. Survey data were analyzed using descriptive statistics and one-way ANOVA. The results indicated that individuals believe that wood is a natural and organic (45.6%) material that people enjoy and become happy (43.7%) when using it. 'Furniture' (82.5%) is the most frequent way of utilizing wood for individuals at home. However, these people tend to use wood composite furniture, which offers more functionality and design options (71.8%), as natural wood is an expensive material (57.8%).