A DATA MINING BASED APPROACH TO A FIRM’S MARKETING CHANNEL

KAHYA ÖZYİRMİDOKUZ E. , Uyar K., Ozyirmidokuz M. H.

The 22nd International Economic Conference - IECS 2015, ECONOMIC PROSPECTS IN THE CONTEXT OF GROWING GLOBAL AND REGIONAL INTERDEPENDENCIES, Sibiu, Romania, 14 May 2015

  • Publication Type: Conference Paper / Full Text
  • City: Sibiu
  • Country: Romania