JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, vol.5, no.5, pp.966-986, 2022 (ESCI)
Purpose - The aim of the study is to contribute to the body of knowledge with a different and richer approach, by evaluating the competitiveness of the Cappadocia Region, which has a culture-oriented single or limited product variety, with a comparative and holistic approach from the perspective of visitors and stakeholders.