New Paradigms In Consumer Behavior: Advertising Avoidance, Brand Avoidance And Brand Interaction
in: MODERN MARKETING: A Conceptual Approach To The Future, KARADAĞ LEVENT,İNAK ÖZBERK TUĞÇE MERVE, Editor, İdeal Kültür Yayıncılık, İstanbul, pp.51-66, 2025
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2025
- Publisher: İdeal Kültür Yayıncılık
- City: İstanbul
- Page Numbers: pp.51-66
- Editors: KARADAĞ LEVENT,İNAK ÖZBERK TUĞÇE MERVE, Editor
- Kayseri University Affiliated: Yes