Akademik Veri Yönetim Sistemi
European Journal of Management and Marketing Studies, cilt.10, sa.2, ss.73-82, 2025 (Hakemli Dergi)
This study examines the recent transformations in printing and publishing technologies and evaluates Turkey’s position within the sector. With the rapid acceleration of digitalization, e-books, open-access platforms, and online publishing have emerged as strong alternatives to traditional printing. At the same time, artificial intelligence is playing an increasingly significant role in content production and distribution processes; while it facilitates tasks such as editing and translation, it also raises ethical debates. In terms of sustainability, environmentally friendly inks, recyclable papers, and energy-efficient production techniques stand out. The study analyzes the current situation in Turkey through open-access policies, the contributions of national platforms (DergiPark, ULAKBİM), and domestic digital publishing initiatives. In addition, a SWOT analysis is used to evaluate the sector’s strengths, weaknesses, opportunities, and threats. The findings indicate that the future of publishing will be shaped at the intersection of hybrid models, AI-assisted content management, and sustainability principles.