Virtual Reality Destinations as a Strategic Tool in the Reduction of Overtourism: An Analysis of User Experience and Behavioral Intentions
Artificial Intelligence and Virtual Tourism: New Challenges and Theories for a Future Agenda, NOVA Publications , ss.117-128, 2025
- Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
- Basım Tarihi: 2025
- Yayınevi: NOVA Publications
- Sayfa Sayıları: ss.117-128
- Anahtar Kelimeler: behavioral intention, extreme tourism, user experience, virtual reality (VR), virtual tourism
- Kayseri Üniversitesi Adresli: Evet
Özet
Over tourism problems experienced in destinations where mass tourism is concentrated threaten social, cultural, and environmental sustainability. In this context, virtual reality (VR) technologies stand out as an alternative strategy in destination management and marketing. This study evaluates the potential role of VR technologies in alleviating over-tourism by examining the effects of virtual tourism experiences on user perceptions and behavioral intentions. Based on the literature review and existing empirical findings, the effects of factors such as virtual experience quality, technological acceptance level, and emotional interaction on visitor satisfaction, destination image, and physical visit intention are analyzed. The study reveals that virtual tourism can be a strategic solution for sustainable destination management beyond being a mere marketing tool. The findings provide practical recommendations for tourism professionals and policymakers on the integration of virtual tourism.