A Research on Intention towards Showrooming and Webrooming in the Context of Omni-channel Marketing

Özdemir Süzer Ö., Taşkın Ç.

Optimum Ekonomi ve Yönetim Bilimleri Dergisi, vol.9, no.2, pp.243-271, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 9 Issue: 2
  • Publication Date: 2022
  • Journal Name: Optimum Ekonomi ve Yönetim Bilimleri Dergisi
  • Journal Indexes: EBSCO Legal Source, Directory of Open Access Journals, TR DİZİN (ULAKBİM), Index Copernicus, Asos İndeks, Sobiad Atıf Dizini
  • Page Numbers: pp.243-271
  • Kayseri University Affiliated: Yes