A Research on The Effect of Gamification on Customer Engagement and Intention to Use of Mobile Application Users: The Case of Yemek Sepeti

Özdemir Süzer Ö., Taşkın Ç.

25. PAZARLAMA KONGRESİ - MARKETING CONGRESS, Ankara, Turkey, 30 June - 02 July 2021, pp.713-720

  • Publication Type: Conference Paper / Summary Text
  • City: Ankara
  • Country: Turkey
  • Page Numbers: pp.713-720
  • Kayseri University Affiliated: Yes