Asst. Prof. ÖZLEM ÖZDEMİR SÜZER

Publication Network

Articles Published in Other Journals

EXAMINING THE REASONS THAT ENABLE INSTAGRAM USERS TO ACHIEVE SATISFACTION AND BEHAVIOURAL INTENTIONS THAT MAY OCCUR AFTER SATISFACTION IN THE SAMPLE OF GENERATION Z

Özdemir Süzer Ö.

Journal of research in business (online) , vol.9, no.1, pp.76-103, 2024 (Peer-Reviewed Journal)

The Effect of Female Consumers' Digital Literacy On E-Purchasing Intention

Özdemir Süzer Ö., Altın S.

Uluslararası Ekonomi İşletme ve Politika Dergisi , vol.7, no.2, pp.203-225, 2023 (Peer-Reviewed Journal)

The Effect of Capital Structure and Cash Flow Components on Brand Value

Kurt Y., Özdemir Süzer Ö.

İşletme , vol.4, no.2, pp.339-352, 2023 (Peer-Reviewed Journal)

The Effect of Brand Trust in E-Commerce Sites and Consumer-Brand Identification on Brand Evangelism among Young Consumers

Altın S., Özdemir Süzer Ö.

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi , vol.24, no.3, pp.458-467, 2023 (Peer-Reviewed Journal)

TASARIM FAKTÖRLERİNİN MARKA İMAJI VE MARKA AŞKINA ETKİSİ: YEMEK SİPARİŞİ UYGULAMALARI ÖRNEĞİ

Özdemir Süzer Ö., Kirişçi Ö.

Dicle Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , no.33, pp.251-278, 2023 (Peer-Reviewed Journal)

A Research on Intention towards Showrooming and Webrooming in the Context of Omni-channel Marketing

Özdemir Süzer Ö., Taşkın Ç.

Optimum Ekonomi ve Yönetim Bilimleri Dergisi , vol.9, no.2, pp.243-271, 2022 (Peer-Reviewed Journal)

A Study to Measure the Effect of Consumers' Consumption Styles on Compulsive Buying

Özdemir Süzer Ö.

İşletme Araştırmaları Dergisi , vol.14, no.1, pp.402-415, 2022 (Peer-Reviewed Journal)

A RESEARCH ON THE IMPACT THE SERVICE QUALITY DIMENSIONS OF OMNI-CHANNEL RETAILING ON CUSTOMER LOYALTY: THE CASE OF DEFACTO

Özdemir Süzer Ö., Taşkın Ç.

Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , vol.21, no.3, pp.633-660, 2021 (Peer-Reviewed Journal)

Online itkisel satın alma davranışının öncülleri üzerine bir araştırma

Taşkın Ç., Özdemir Ö.

MEHMET AKIF ERSOY UNIVERSITY JOURNAL OF SOCIAL SCIENCES INSTITUTE , vol.9, no.18, pp.251-270, 2017 (Peer-Reviewed Journal)

Refereed Congress / Symposium Publications in Proceedings

MARKA ÖZGÜNLÜĞÜ: WEB OF SCIENCE (WOS) VERİLERİNE DAYALI BİBLİYOMETRİK ANALİZ (2013-2023)

Özdemir Süzer Ö.

23. INTERNATIONAL BUSINESS CONGRESS, Kocaeli, Turkey, 9 - 11 May 2024, pp.60-79

An Evaluation of the Restaurant Image of Kayseri, the City of Gastronomy: The Case of TripAdvisor

Özdemir Süzer Ö.

VII. International Applied Social Sciences Congress - (C-IASOS – 2023), Valletta, Malta, 13 - 15 November 2023, pp.490-503

The effect of service quality on customer satisfaction in e-commerce environments

Özdemir Süzer Ö.

8th GLOBAL BUSINESS RESEARCH CONGRESS (GBRC-2022), İstanbul, Turkey, 9 August - 09 October 2022, vol.15, pp.155-156

University students' perspective on entrepreneurship

Özdemir Süzer Ö.

8 th GLOBAL BUSINESS RESEARCH CONGRESS (GBRC-2022), İstanbul, Turkey, 09 June 2022, vol.15, pp.64-70

RESEARCHING OF THE EFFECT OF NORMATIVE IMPACT AND BRAND LOVE ON BRAND LOYALTY

Özdemir Süzer Ö.

INTERNATIONAL CONGRESS OF MANAGEMENT, ECONOMY AND POLICY, İstanbul, Turkey, 16 - 17 October 2021, pp.38-53

A Research on The Effect of Gamification on Customer Engagement and Intention to Use of Mobile Application Users: The Case of Yemek Sepeti

Özdemir Süzer Ö., Taşkın Ç.

25. PAZARLAMA KONGRESİ - MARKETING CONGRESS, Ankara, Turkey, 30 June - 02 July 2021, pp.713-720

EXPLORING THE RELATIONSHIPS AMONG THE ANTECEDENTS OF E-IMPULSE BUYING BEHAVIOUR FOR ONLINE APPAREL WEBSITES

Taşkın Ç., Özdemir Süzer Ö.

DAKAM’S INTERNATIONAL DESIGN AND COMMUNICATION STUDIES MEETING: MARKETING ’17 / International Conference on Marketing Studies, İstanbul, Turkey, 31 March - 01 April 2017, pp.129

Asst. Prof. ÖZLEM ÖZDEMİR SÜZER

Publications & Works

Articles Published in Other Journals

EXAMINING THE REASONS THAT ENABLE INSTAGRAM USERS TO ACHIEVE SATISFACTION AND BEHAVIOURAL INTENTIONS THAT MAY OCCUR AFTER SATISFACTION IN THE SAMPLE OF GENERATION Z

The Effect of Female Consumers' Digital Literacy On E-Purchasing Intention

The Effect of Capital Structure and Cash Flow Components on Brand Value

The Effect of Brand Trust in E-Commerce Sites and Consumer-Brand Identification on Brand Evangelism among Young Consumers

TASARIM FAKTÖRLERİNİN MARKA İMAJI VE MARKA AŞKINA ETKİSİ: YEMEK SİPARİŞİ UYGULAMALARI ÖRNEĞİ

A Research on Intention towards Showrooming and Webrooming in the Context of Omni-channel Marketing

A Study to Measure the Effect of Consumers' Consumption Styles on Compulsive Buying

A RESEARCH ON THE IMPACT THE SERVICE QUALITY DIMENSIONS OF OMNI-CHANNEL RETAILING ON CUSTOMER LOYALTY: THE CASE OF DEFACTO

Online itkisel satın alma davranışının öncülleri üzerine bir araştırma

Refereed Congress / Symposium Publications in Proceedings

MARKA ÖZGÜNLÜĞÜ: WEB OF SCIENCE (WOS) VERİLERİNE DAYALI BİBLİYOMETRİK ANALİZ (2013-2023)

An Evaluation of the Restaurant Image of Kayseri, the City of Gastronomy: The Case of TripAdvisor

The effect of service quality on customer satisfaction in e-commerce environments

University students' perspective on entrepreneurship

RESEARCHING OF THE EFFECT OF NORMATIVE IMPACT AND BRAND LOVE ON BRAND LOYALTY

A Research on The Effect of Gamification on Customer Engagement and Intention to Use of Mobile Application Users: The Case of Yemek Sepeti

EXPLORING THE RELATIONSHIPS AMONG THE ANTECEDENTS OF E-IMPULSE BUYING BEHAVIOUR FOR ONLINE APPAREL WEBSITES

Books & Book Chapters

Turizm Pazarlamasında Markalama

BÜTÜNLEŞİK KANALLI PERAKENDE ORTAMINDA SHOWROOMING ve WEBROOMING DAVRANIŞLARI

Online and Offline Marketing

ONLINE İTKİSEL SATIN ALMA DAVRANIŞI: PLS-SEM İLE BİR MODEL ÖNERİSİ