Lect. SEFA ÜSTÜNER
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Kayseri University
Research Information System
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Publications & Works
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Articles Published in Other Journals
The moderating role of environmental knowledge in influencing sustainable consumption intention of Generation Z through Personal Norms, Social Norms, And Environmental Awareness
Canoğlu M.
,
Üstüner S.
INNOVATIVE MARKETING
, vol.21, no.1, pp.14-25, 2025 (ESCI)
The Moderating Role of Gender and Driving Experience Duration on Drivers' Acceptance of Mobile Navigation Applications
Canoglu M.
,
Üstüner S.
,
Yenilmez G.
International Journal of E-Services and Mobile Applications
, vol.16, no.1, pp.1-17, 2024 (ESCI)
A Study on the Effect of Fans' Image Congruence With the Professional Sports Team on Their Intention to Purchase Licensed Sports Products and Services
ÜSTÜNER S.
,
CANOĞLU M.
,
ÇABUK S.
Journal of Yasar University
, vol.17, no.65, pp.59-78, 2022 (Peer-Reviewed Journal)
Refereed Congress / Symposium Publications in Proceedings
The Moderating Role of Self-Esteem and Self-Awareness in the Impact of Peer Bullying on Brand Preference
Üstüner S.
,
Canoğlu M.
27. Pazarlama Kongresi, Erzurum, Turkey, 30 May - 01 June 2024, pp.661-675
Comparison Of Social Media Communication Effectiveness; TheSample of Fenerbahçe Sports Club, Beşiktaş Gymnastics Club andGalatasaray Sports Club
Canoğlu M.
,
Üstüner S.
25. PPAD Pazarlama Kongresi, Ankara, Turkey, 30 June - 02 July 2021, pp.173-183